We forge strategic partnerships with communities & grow networks of likeminded people.
WORK
RSPB
MOUNTAIN WAREHOUSE
THE WILDLIFE TRUST
NEW BALANCE X SABRINA PACE - HUMPHREYS
TEVA X BLACK GIRLS HIKE
PILLA
FEVER SUMMIT X RENEE MCGREGOR
SCHUH X BABES ON WAVES
BLACK GIRLS HIKE
UTMB
Our clients include leading ENGOs, consumer brands, local governments, and CICs.
WE ARE BUILDING THE LARGEST NETWORK OF COMMUNITY GROUPS
We are leading a new era of community engagement.
After a 20-year career in leadership roles at consumer-driven organisations, including The LEGO Group and M&C Saatchi Sports & Entertainment, founder Ryan Cooper Henniker set out in 2023 to redefine how organisations engage with the public. His mission was to address the issues of short-termism and the "one-size-fits-all" approach that many brands, organisations and local governments take when engaging with the country's most underrepresented groups.
In response to the growing trend of performative marketing that delivers spikes in digital awareness, Intent is rewriting the rules.
We help clients start at he micro level, fostering deep connections with focused groups bound by shared cultural values, practices, and life experiences. This approach connects people to brands in a powerful, lasting way. By creating meaningful memories through shared experiences, Intent opens new pathways in the brain, allowing clients to remain in the minds of their audiences longer.
By connecting smaller communities, brands can build a super network of diverse, like-minded people spanning various interests and voices.
As a dual-representation agency, Intent not only works with brands to connect them with the public but also helps build and nurture target communities. We work with leading ENGOs, consumer brands, local governments, and CICs (Community Interest Companies) to foster these connections.
Intent supports startup founders and changemakers in building impactful CICs with missions to improve lives and enhance local spaces. By pairing them with like-minded brands, Intent fosters partnerships that uplift communities.
Intent is on a mission to build the largest network of purpose-driven CICs across the UK.
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Need to connect with communities on the ground? Execute powerful campaigns that have long-lasting impact?
