The UK’s leading running retailer joined forces with adidas TERREX at Kendal Mountain Festival, the country’s biggest outdoor event, to inspire visitors from around the world to run with purpose.

Our Impact

To support the event, we brought in our incredible athlete Deo Kato, the first man to run from South Africa to the UK, to lead an intimate conversation on resilience and how running connects to his activism.

The activation served as a platform to intersect product, representation, and powerful storytelling that engaged the audience and opened space for wider conversation.

Images : @benjy_johnson