Jasmine Douglas: Founder, Investor & Changemaker
Jasmine Douglas is a trailblazing entrepreneur, investor, and strategist redefining how brands, businesses, and communities connect. Born in Thailand and raised between the UK and the US, she has built a career on championing female-led innovation and breaking down barriers for women of colour in business.
In 2022, recognising the lack of investment in purpose-built spaces for ambitious women to connect in meaningful ways, Jasmine founded Babes on Waves—the first AI-driven networking and community-building platform designed to link women of colour with high-value opportunities across design, tech, art, and philanthropy. Today, it’s more than just a membership club—it’s a powerful consultancy and talent pipeline that helps global brands engage with top underrepresented talent, not just for diversity, but for excellence.
Why Brands Want to Work With Jasmine
Jasmine isn’t just a founder—she’s a force for change. Her journey into entrepreneurship was born from necessity after experiencing systemic exclusion in the tech industry. Instead of accepting the status quo, she built Babes on Waves as the solution she never had: a platform that eliminates gatekeeping and opens doors for women of colour to thrive.
In 2024, she expanded her impact by launching Busy Babes, a wellness platform designed to create judgment-free spaces for women of colour to explore innovative fitness and well-being practices. She also engaged leading marketing agency Intent* to scale her brand and forge strategic partnerships with like-minded organisations.
The Impact of Babes on Waves
Since its launch in 2020, Babes on Waves has:
✔︎ Facilitated over 1,000 job placements, press features, and funding wins for WOC entrepreneurs.
✔︎ Helped members secure over £150K in grant funding and facilitated more than £500K for Black and Brown creatives in underrepresented industries.
✔︎ Built partnerships with Apple, Nike, Unilever, L’Oréal, The North Face, ASOS, and more.
✔︎ Developed the first AI-powered networking tool tailored to help WOC
✔︎ access funding and career opportunities at scale.
Grown a thriving community of 15,000+ women of colour, expanding rapidly as demand surges.
Who’s Talking About Jasmine?
Jasmine’s work has been featured in The Guardian, BBC, Vogue, and Courier, cementing Babes on Waves as a leading force in empowering the next generation of successful, well-funded WOC entrepreneurs.
For brands looking to engage meaningfully with underrepresented talent, build authentic partnerships, and drive real impact—partnering with Jasmine Douglas isn’t just a smart business move, it’s a statement of leadership in the future of inclusive innovation.
