Brief
Support the next phase of the On Running Academy (ORA) by delivering an evidence-led pre-marathon fuelling workshop for everyday runners, aligned with On’s commitment to performance education and community building.
Working with globally renowned fuelling and athlete health expert Renee McGregor, the session was designed to translate complex topics, including nutrition, RED-S and race strategy, into practical guidance runners could apply immediately in training and competition.
Outcome
We delivered Fuel for Thought, a live workshop hosted at the On Brompton Road store and inspired by Renee McGregor’s bestselling book of the same name.
The session created an open, supportive learning environment focused on real runners and real experiences — cutting through misinformation with credible science, expert insight and meaningful conversation. The format prioritised accessibility, trust and connection over influencers or performance gimmicks.
Results
The workshop strengthened engagement within the On Running Academy community and reinforced On’s positioning as a credible voice in athlete education and wellbeing.
Building on our involvement in the original ORA launch last year, this next phase continues to bring the academy to life through expert-led programming, deeper community connection and practical support for runners working towards their goals this season.