We immediately set to work, engaging with brands and organisations representing collectives of people who, for various reasons, often don’t feel safe, knowledgeable, or welcome—or who may fear judgment in many wellness spaces.

We reached out and built powerful connections with multiple community-led groups, including Pilla, who worked with us to provide access to vulnerable men and ex-offenders.

We created an ongoing event partnership that offers free spaces for men to embrace wellness practices that stimulate the mind, promote calmness, and help dismantle harmful stereotypes around men and self-care.

Our client Rooftop Saunas saw a significant uptake in men booking sessions.