Creating spaces for women of colour in urban space to come together and connect through shared cultures.

Schuh is committed to supporting women of colour by engaging with networks that enrich diverse communities. Our task was to develop a short-term partnership that celebrated and uplifted London’s Black female creative community.

We partnered Schuh with our client, Babes on Waves, to deliver digital assets and an in-person event celebrating Black History Month.

Working closely with the Babes on Waves team, we created assets designed to represent and resonate with their members.

Babes on Waves hosted a membership meetup at London’s newest Black-owned space, Black Lacyuer.

This initiative showcased a brand putting community first, with the sole KPI being to foster positive sentiment towards the brand among an inspiring and growing population of women.