Building new communities in the UK.

Teva is an established brand in the US. They approached us to expand their reach to new consumers in the UK, aiming to engage diverse communities with a shared love for the outdoors.

We executed a three-month tactical campaign, connecting with and re-engaging the UK’s largest outdoor community for Black women and girls: Black Girls Hike. The campaign centred on the idea that Teva is a versatile brand, offering products suited to any environment.

Our campaign rollout included e-commerce, direct-to-consumer content, digital assets, gifting, and product placement at the annual Black Girls Hike retreat, where over 100 members engaged with the brand. A highlight was Condé Nast Traveller featuring the campaign, amplifying its reach and establishing Teva as a go-to outdoor brand. Our campaign images gained global reach.