Intent* worked with global sports brand On to launch the innovative endurance-athlete training platform,
On Racing Academy.
The platform guides marathon runners through every stage of their training journey, offering expert advice that adapts to individual needs and psychology.
Our role involved helping On recruit leading specialists in nutrition, hormonal health, and RED-S (Relative Energy Deficiency in Sport) and create compelling assets to bring the expertise to life.
We partnered On with world-renowned expert in nutrition, hormonal health, and RED-S Renee McGregor.
We produced content that not only educates runners, but also combats the harmful practices, trends and tradition promoting across social media.
Assets
Audio podcast
Filmed in-conversations with athletes
Campaign shoot
Bite sized content for social media & Strava platform
