Intent* worked with global sports brand On to create and launch the new innovative endurance-athlete training platform, On Racing Academy.
The platform guides marathon runners through every stage of their training journey, offering expert advice that adapts to individual needs and psychology.
Our role involved helping On recruit leading specialists in nutrition, hormonal health, and RED-S (Relative Energy Deficiency in Sport) and create compelling assets to bring the expertise to life.
We partnered with world-renowned expert Renee McGregor to co-design and produce content that not only educates runners, but also combats the harmful practices, trends and tradition promoting across social media.
The campaign was delivered in collaboration with global fitness-tracking and community platform Strava.
