A film that tackles realities female athletes face in running.
UNFILTERED
Due to our experience in effectively communicating complex and often challenging stories from diverse backgrounds, we were asked to promote the latest film project from Montane outdoor brand and celebrated Summit Fever Media studio—creators of the mega-hit Solo.
Our role was to shape and define the media and public-facing narrative around the film, addressing difficult issues such as racism, abuse, sexism, and poverty—all set against the backdrop of outdoor sports.
We created all promotional assets and PR materials, and activate the global premiere at the UK’s largest outdoor event, the Kendal Mountain Festival, and embarked on a year-long festival campaign to promote the film.
